Skip to content

How to get more young readers? AP turns to anthropologists

May 23, 2008

Lorenz writes:

The number of young newspaper readers is declining. In order to better understand the behaviors of young readers, Associated Press commissioned a team of anthropologists to follow 18 young individuals around the world and examine their media habits, the Editors Weblog reports.

The Anthropologists found few major cultural differences. “The young digital consumers in Hyderabad were very similar to the ones in Silicon Valley in the United States”, said Jim Kennedy from AP.

Read more…

 

Advertisements
No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: