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How to get more young readers? AP turns to anthropologists

May 23, 2008

Lorenz writes:

The number of young newspaper readers is declining. In order to better understand the behaviors of young readers, Associated Press commissioned a team of anthropologists to follow 18 young individuals around the world and examine their media habits, the Editors Weblog reports.

The Anthropologists found few major cultural differences. “The young digital consumers in Hyderabad were very similar to the ones in Silicon Valley in the United States”, said Jim Kennedy from AP.

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