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CFP – Global Homogeneity and Local Identity, Penang, October 2010

October 15, 2009

MEDIA AND CULTURE: Global Homogeneity and Local Identity
October 29-31, 2010

Thanks to technological advancement in telecommunications –as predicted by Marshall McLuhan in the 1960s– the world has become a global village. A McDonald’s BigMac can be eaten anywhere from Beijing to Kuala Lumpur, Madonna’s music is played on the streets of Manila and Hong Kong, Tommy Hilfiger is worn in Bangkok and Bali even as we all witnessed the hotel bombings on Jakarta on CNN. As we get to eat the same food, witness the same events on television and learn about the latest Parisian fashion, the role of media in disseminating cultural trends becomes apparent. But can Asian cultures survive the onslaught of western media influences? What is the role of the Asian media in preserving local cultures?

THE OBJECTIVES OF THE CONGRESS are (a) to facilitate academic discourse in the field of media, communication, and language education; (b) to review practices and issues on media and culture; (c) to understand the role of the media and the academe in the creation and re-creation of texts pertaining to cultural issues; (c) to further encourage the academe, the government, non-government, private sector, and the media to promote local cultures; and, (d) to provide a forum for institutional research and establish linkages among participants.

Suggested research streams include:
* cultural diversity
* media and gender
* media and the youth
* race and ethnicity
* electronic media and the global village phenomenon
* media and the culture of peace
* culture and religion

The Asian Congress for Media and Communication
M207 Plaridel Hall, Ylanan Road
University of the Philippines Diliman
Quezon City, Philippines

voice and fax 02.489.0808

About ACMC
The Asian Congress for Media and Communication (ACMC) is a non-stock, non-profit, Asia-wide organization. It currently has over a hundred members from various universities across Asia, from nations within the ASEAN to Sri Lanka and mainland China.

Its primary purpose is to provide an avenue for academic discourse among institutions of media and communication. However, as a by-product, members are able; (a) to establish linkages and networks among institutions of media and communication in Asia; (b) to update knowledge of theory and practice in the field among practitioners and in the academe; (c) to provide scholarships for students, lecturers, and practitioners of media and communication; and (d) to mobilize people empowerment and participation through social responsibilities and projects. Details about the members and past activities can be found at

The FIRST Asian Congress for Media and Communication PHILIPPINES 2008 held at Ateneo de Davao University, Davao City, came into fruition with more than 400 delegates participated the three day advocacy congress on “Media in Asia as a Tool for Human Rights education and Monitoring”.

The SECOND Asian Congress for Media and Communication MALAYSIA 2010 aims to examine the growing role of media’s cultural influence and how it can be harnessed to promote local cultures instead of only serving as a tool for global homogenization. The Congress will be held at Universiti Sains Malaysia.

3 Comments leave one →
  1. October 15, 2009 3:42 pm

    Sounds like an interesting conference but I’m troubled by some of the premises, e.g. the assertion that we now live in a McLuhanesque global village, or about the ‘onslaught of western media influences’. For example, I haven’t done any research on ethnic Chinese media consumption in Southeast Asia but was under the impression that in addition to American media products there is also heavy consumption of media contents created in Taiwan, Honk Kong and other Chinese-speaking territories.

  2. September 19, 2011 7:20 am

    Hi John,
    You missed a great conference…actually, half the paper presenters spent their time debunking the conference premise…which is part of the idea of holding such a conference..but, as for ethnic Chinese media content, in the Philippines they have their own local media content not necessarily influenced by other Chinese-speaking territories…there is an onslaught of Japanese and Korean though….
    p.s. hope you can join us in Bangkok in 2012 .

  3. September 21, 2011 2:26 pm

    Thanks Rachel, sounds like a really interesting meeting. What do we know about the 2012 one?

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