CFP – Global Homogeneity and Local Identity, Penang, October 2010
CALL FOR PAPERS
MEDIA AND CULTURE: Global Homogeneity and Local Identity
2nd ASIAN CONGRESS FOR MEDIA & COMMUNICATION (ACMC) INTERNATIONAL CONFERENCE Universiti Sains Malaysia, Penang
October 29-31, 2010
ABOUT THE CONFERENCE
Thanks to technological advancement in telecommunications –as predicted by Marshall McLuhan in the 1960s– the world has become a global village. A McDonald’s BigMac can be eaten anywhere from Beijing to Kuala Lumpur, Madonna’s music is played on the streets of Manila and Hong Kong, Tommy Hilfiger is worn in Bangkok and Bali even as we all witnessed the hotel bombings on Jakarta on CNN. As we get to eat the same food, witness the same events on television and learn about the latest Parisian fashion, the role of media in disseminating cultural trends becomes apparent. But can Asian cultures survive the onslaught of western media influences? What is the role of the Asian media in preserving local cultures?
THE OBJECTIVES OF THE CONGRESS are (a) to facilitate academic discourse in the field of media, communication, and language education; (b) to review practices and issues on media and culture; (c) to understand the role of the media and the academe in the creation and re-creation of texts pertaining to cultural issues; (c) to further encourage the academe, the government, non-government, private sector, and the media to promote local cultures; and, (d) to provide a forum for institutional research and establish linkages among participants.
Suggested research streams include:
* cultural diversity
* media and gender
* media and the youth
* race and ethnicity
* electronic media and the global village phenomenon
* media and the culture of peace
* culture and religion
The Asian Congress for Media and Communication
M207 Plaridel Hall, Ylanan Road
University of the Philippines Diliman
Quezon City, Philippines
voice and fax 02.489.0808
The Asian Congress for Media and Communication (ACMC) is a non-stock, non-profit, Asia-wide organization. It currently has over a hundred members from various universities across Asia, from nations within the ASEAN to Sri Lanka and mainland China.
Its primary purpose is to provide an avenue for academic discourse among institutions of media and communication. However, as a by-product, members are able; (a) to establish linkages and networks among institutions of media and communication in Asia; (b) to update knowledge of theory and practice in the field among practitioners and in the academe; (c) to provide scholarships for students, lecturers, and practitioners of media and communication; and (d) to mobilize people empowerment and participation through social responsibilities and projects. Details about the members and past activities can be found at
The FIRST Asian Congress for Media and Communication PHILIPPINES 2008 held at Ateneo de Davao University, Davao City, came into fruition with more than 400 delegates participated the three day advocacy congress on “Media in Asia as a Tool for Human Rights education and Monitoring”.
The SECOND Asian Congress for Media and Communication MALAYSIA 2010 aims to examine the growing role of media’s cultural influence and how it can be harnessed to promote local cultures instead of only serving as a tool for global homogenization. The Congress will be held at Universiti Sains Malaysia.