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New media theory conference

October 26, 2009

Original Message
Received: Mon, 26 Oct 2009 04:37:05 PM GMT
From: “Johnson, T”
To: “air-l@listserv.aoir.org”
Subject: [Air-L] New Media Theory conference

New Media Theory: How Far Have we Traveled?

Nearly 15 years ago Merrill Morris and Christine Ogan, in their seminal work ³The Internet as Mass Medium,² chastised researchers for not taking the Internet seriously as a mass medium, noting that the introduction of any new medium must make us rethink basic theoretical assumptions in our field. They argued that the Internet threw some of our basic assumptions into question: What is an audience? What is a communication medium? How are messages mediated?

Clearly the mass communication field has taken up the researchers¹ charge to conduct research on the Internet as well as other computer-mediated media and other communication devices such as the cell phone. But to what degree have we reconceptualized our theories or developed new ones to take into account unique properties of the Internet and other new communication technologies?

This conference: ³New Media Theory: How Far Have we Traveled?² invites scholars to examine what influence computer-mediated communication and new communication media have on traditional theories in the field such as agenda-setting, framing, uses and gratifications and gatekeeping (to name a few) as well as explore how existing theories such as networking theory, social presence and differential gains have been applied to the Internet.

The conference is co-sponsored by The Texas Tech Convergent Media Resource Center and the Communication Technology Division of AEJMC and will be held April 15th and 16th at Texas Tech University in Lubbock. Please submit an abstract of no more than 500 words by January 19th, 2010 to
Techconvergence10@gmail.com. You will be informed of acceptance by February 19th. The top three papers will be published in the Web Journal of Mass Communication Research http://wjmcr.org/. To be considered for a top three paper, papers must be submitted to techconvergence10@gmail.com by March 19, 2010.

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