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Conference on China’s soft power

March 2, 2010

** via MECCSA mailing list **

A Conference organised by the China Media Centre at the University of Westminster with the Department of Journalism and Mass Communication of China Renmin University

309 Regent Street, London W1 UK
April 8th and 9th 2010

The dramatic economic growth in China has meant a renewed international influence.  President Obama’s recent visit, and the effective establishment of the “G2,” marked international recognition of the fact that China is, today, a central actor in the world economy. Historically, economic power has always been accompanied by increasing international cultural influence – soccer, Hollywood and karaoke are just some of the things bequeathed by other big economies to the rest of the world.  It is certain that China’s economic stature will also be reflected in the diffusion of Chinese culture.

This reality is already recognised by many in China and outside.  The Chinese government has a “going abroad” strategy, aiming to make the Chinese language, Chinese culture, and the Chinese media more visible internationally.  At the same time, broadcasters who were once content to buy programmes and copy western models are today planning to enter the international market place as sellers of their own products.  This conference will address the current and future state of China’s “soft power.”

Keynote Speakers: Professor Ni Ning, Renmin University, Professor Li Xiguang, Tsinghua University

In addition, more than forty papers will be presented, including studies on:

*         Theoretical discussions of the relationships between economic power and cultural power

*         Official efforts to promote Chinese language and culture abroad

*         China’s international news media

*         The international strategies of China’s media companies

*         The competitive advantages of Chinese culture in the international market

*         Is “authentic” Chinese culture under threat from the drive to sell products internationally?

*         International reaction to the spread of Chinese culture

*         The historical experience of the international influence of Chinese culture

*         Future prospects for Chinese media and culture on the world stage

For further information and to register for the conference, please contact Helen Cohen (H dt cohen02 att westminster dt ac dt uk).

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