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Virtual Worlds vs. Networked Environments: A Question of Method

February 18, 2014

Netnographic Encounters

Image A handwritten note announcing the death of a community member, pinned to an outdoor bulletin board. One of many media through which information travels in Indonesian kampung.

I came to realize today, that the applicability of the term “ethnography” or “netnography” to my own research is somewhat limited.  A comical but unsettling story that happened today demonstrated the limits of treating social media like Facebook as social “worlds” to be investigated holistically. It became clear to me that applying ethnography to virtual worlds like Second Life or World of Warcraft (Boellstorff 2008, Nardi 2010) is different from integrating virtuality into ethnography.

Before breakfast today, as on most days, I stopped by the house of a friend and informant, Patricia,* for a chat. After some small talk, Patricia launched into a brief tirade about how rumours, misconstrued as truth, can sometimes lead to uncomfortable situations.  An hour or two before my…

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